You can reach the whole world once you have your company's website up, but you need to focus your energy and time in your local Sarasota area to increase your sales.......and that's where we come in!

Having a website is the first step to having a successful business, but the challenges do not end there. You have to excel at SEO to beat your competitors and become the number one business in Sarasota. Most business owners don't have the time or know how to setup and run their own SEO and Lead Generation every month.

Google My Business

If you want to optimize your website for local SEO, Google My Business is your number one friend. It's easy, user-friendly, and most of all, used by Google to search when the local people are looking for businesses such as Dentists or Chiropractors. 

Local customers who want to get their orders immediately will more likely find a business that is near them and has a strong online presence with good reviews. Google My Business is your springboard to create this online presence that will make your customers trust your brand more than your competitors.

Google determines local rankings based on three factors: relevance, distance, and prominence. You have to make sure that you try to improve your Google My Business page based on these three factors to become the top business in your local area through Google My Business.

How to use Google My Business?

Create your Google My Business page and enter the necessary information such as your business's address, delivery information, category, website URL, and contact details. All of this information will help your customers learn more about your business.

Your customers should know where exactly to go to buy your products or services. While your products and services are the most important thing on your website, you should remember that customers trust businesses with visible addresses and contact information more than business websites that do not have this information. 

Location pages are an indicator to search engines, such as Google, that your website has a physical presence and prioritizes it over businesses that have no information. 

Make sure that your name, address, and phone number or NAP information is on your location page.

Where To Add Location Information?

Aside from adding your location and contact information at the bottom of the page, you should have a separate and specific page that contains all this information. It can be on your Contact Us page. 

For businesses that have more than one address, such as different chains or such, it can be a good idea to have a separate Locations page so that different people from different areas can check out what address is closest to them.

Adding it on your Facebook page is also necessary as Facebook can influence your Sarasota SEO rankings.

Aside from having all the necessary pages on your website, it would be best if you also thought about creating local content on your site to help rank high on the first page in Sarasota, FL. This involves getting custom content that revolves around specific keywords that you think will give you more traffic to your website.

While not all people who visit your website automatically translates to sales, having more people viewing your site means that you have a broader potential customer base that you can entice to try your products or services.

What Content To Add On My Website?

There's a lot of things you can write about, but you have to make sure that you get the right keywords that will put your blog post on the first page of Google when your potential customers are searching for something related. This involves researching and finding out which keywords translate to traffic on your website.

You have to make sure that the content you are writing about is related to your products or services, and also has an excellent call to action (CTA) to lead your website's traffic to the order page or contact page of your website.

Local Citations

On-page SEO optimization can help you rank high in Google, but you must also pay attention to different off-page SEO techniques that can further boost your rankings.

Aside from Google My Business, there are also other local business directories you can add your business info to make sure that you get more local citations. Your business appearing in websites such as Yelp, Apple Maps, Citygrid, and others, can help your website get a higher SEO ranking.

Aside from this, there are also unstructured citations that have your business information on other sites even if it is not a business listing directory. This can be a blog or a social media post with your business's name, address, and phone number appearing on it.

As mentioned before, prominence is one of the indicators for Google My Business that your website should have a higher SEO ranking. If you have multiple local citations, it simply means that your business is prominent in your area. 

In a survey about local search ranking factors, Local SEO experts agree that citations are significant, coming only second to having a Google My Business account, 

Hire A Sarasota SEO Expert

Understandably, this might be a lot to take in, and a little too much work for small to medium business owners who already have a lot on their plate. That is why one of the best ways to improve your local SEO rankings is to hire a Sarasota SEO expert who can optimize your website for local searches.

Focus On Your Business

While your local SEO expert makes sure that your website is optimized for search engines such as Google, you can put all your effort and energy into the day-to-day decision making and planning of your business. It's understandable that not all business owners can do their own SEO when they are busy trying to build a business. 

You should always hire an expert to assist you in putting your business on the map and getting more customers through Local Search Engine Optimization or Facebook ads.

Get Customized Strategies In Your Local Area

If you have an experienced SEO company like us to guide you with your SEO needs, we can easily access your data and check what strategies and techniques are working for your business.

As a local Sarasota SEO expert, we can easily create different strategies for your brand based on the available information. With our skills and knowledge, we can design a more efficient and effective method of improving your Google search rankings.